At long last,Doja Cat’s new albumViewill soon be in our hands.
On Thursday, Aug. 14, the singer and rapperannounced her fifth studio albumwith a specialtrailershared to her Instagram page. In the trailer, the “Paint the Town Red” hitmaker is seenposing for a photoshoot, holding a rose, and dressed in a flashy, metallic garment. In other shots, she is seen in the back of a limousine in a fur coat, and also posing in front of the Eiffell Tower. Throughout the clip, she repeats the phrase“Je sais que tu es ma vie,”which is french for“I know you are my life.”
Toward the end of the promo clip,Doja talks to a directorseated across from her. “You’re here?” She says. The camera then pans to the director, who isrevealed to be Doja herself, who responds “of course I am.” Doja hasteasedVieover the course of the past year, and the wait for the new era is almost over. Ahead of the new album, she will drop thenew single“Jealous Type” on Thursday,Aug. 21.
What Will ‘Vie’Sound Like?
As fans know, Doja is known to switch up her sounds. Frominfectious pop sounds, toearth-shattering bars, tosilky R&B vibes, the Grammy-winner has transcended genre. But perhaps her newest album may beher most sonically adventurous album yet.
Ahead of the album, Doja’s manager Gordan Dillard shared on a since-expired Instagram Storya set of Polaroid pictureswith some of the album’s producers. Among these wereJack AntonoffandBlood Orange.Antonoffis known for his alternative-pop sounds, and has collaborated with the likes of Taylor Swift, Lorde, Sabrina Carpenter, and Florence and the Machine.Blood Orange— whose real name is Devonte Hynes — is a multi-instrumentalist known for his fusion of rock and R&B. He has collaborated with artists like Solange, Tinashe, Nelly Furtado, and Caroline Polachek. In July interview withV Magazine, Doja said that the album takes inspiration from the ‘70s and ‘80s, but has afuturistic touch. She also noted thatVieis a “pop-driven project,” and conceptually touches on thenuances of love.
“The concept is very pointed towards love, romance, and sex—and discourse in relationships. Really just relationships in general, and relationships with yourself, even,” she said. “I think right now, you hear a lot of songs about breakups, and a lot of songs about how we’re just kind of sick of men. I have a song like that on this album. But the thing is, there are so many ways to talk about that feeling—like, ugh, men. This album is very much about love in a way that reflects how I want it to be in the future—my hope, my hopefulness. What I hope it could be. Because I remember there was a time when people were talking about wanting to be with each other, and it seems to have gotten a bit more vapid and just sort of like, not real… not loving, not romantic.”
