Star WarsDay (Saturday, May 4) is almost here once again. May has always been the home of a galaxy far, far away, as it’s the month the original and prequel trilogies debuted in. However, this fun play on words holiday has gained a lot of momentum in the last decade thanks to the sequel trilogy and the endless sea of partnerships and merchandise that have come from the iconic sci-fi brand. NowApplehas debuted theirStar WarsDay commercialthat’ll bring the fanbase together.
Directed byKim Gehrig, the two-minuteiPhone15 Precision ad “Find Your Friends”centers around aMandaloriancustomer played by real-life fan Owen Jardiniano going to meet his friends at a convention. We follow him going through his daily routine and Jardiniano’s path to the con ashe navigates through his iPhone 15 using the “Find My Friends Precision” feature. Whether it be the comic cons that take place around the world orStar WarsCelebration, these conventions have been a great way to meet like-minded people and honor the long-running franchise. Cosplaying plays a major role in that emotional connection. This ad taps into that special feeling because172 real-lifeStar Warsfans are in it. LucasFilm received over 300 submissions for the spot and Jardiniano couldn’t have been more in awe of the whole experience. OnStar Wars’ official site, he would go on to say, “Oh, it’s great. It still doesn’t feel real to me. It was just wonderful, really, being able to do all this.” MostStar Warsfans have at least one great memory of going to a convention. This ad was a wonderful way to unlock some much-needed nostalgia ahead of the big day.
‘Star Wars’ Day Merch
This year, Disney and various other companies around the world have been pulling out all the stops to make 2024’sStar WarsDay the best one yet. It’s extra special given thatStar Wars: Episode I - The Phantom Menaceis turning 25in the middle of May. Because of that, starting this weekend, the first prequel era film has been re-released in theaters. Along with that has come a sea ofnew merchandise which includes anniversaryFunko Pops,Queen Padmé Amidala dolls, anR2-D2 popcorn bucket, andt-shirts from Bioworld. The entire Skywalker Saga is also beginning to be re-released in theaters as part of a galactic movie marathon forStar WarsDay. Other non-Phantom Menacemerch forStar WarsDay include alife-size Darth Vaderand new action figures from across the series.
Somehow ‘The Phantom Menace’ Has Returned
you’re able to get your tickets forThe Phantom Menace’s 25th anniversary re-releaseonFandango’s website. You can also stream the entire Star Wars universe includingThe Mandalorian,Ahsoka, andObi-Wan Kenobi,currently on Disney+. The AppleStar WarsDay commercial can be viewed above.
