Writer-director-starJohn Krasinskihit theatersIFthis weekend, his PG-rated follow-up to the thrillingA Quiet Placeblockbusters. Paramount will have to wait a little while longer for its investment to bear fruit. Aimed squarely at family audiences,IFhad a modest debut at the global box office, despite having been given a rather expansive day-and-date roll-out by the studio. The movie reportedly cost over $100 million to produce and will hope for family audiences to keep showing up throughout the summer.
With $35 million domesticallyand another $20 million from 58 overseas markets, the film’scumulative global haul stands at $55 million.IFstars Krasinski andRyan Reynolds, alongside newcomerCailey Fleminganda star-studded cast of voice performers. On a brighter note, the live-action animated film managed to out-perform Reynolds’Free Guy, which grossed $28 million in its domestic debut, albeit at the peak of the pandemic in 2021. Directed byShawn Levy,Free Guylegged it past the $120 million mark domestically and concluded its global run with over $320 million.
Family films tend to have long legs at the box office, and a 3x multiple isn’t unheard of.IFcurrently sits at a “rotten” 49% score on the aggregator websiteRotten Tomatoes, with Collider’sRoss Bonaimewritingin his reviewthat the movie “essentially feels like the equivalent of receiving a warm hug while crying.”IFalso earned an A CinemaScore from opening day crowds and has an 87% audience score on RT, which should both bode well for its future.
‘IF’ Will Likely Benefit From Word-of-Mouth In the Coming Weeks
Krasinski is coming off the giant success of hisA Quiet Placemovies, which grossed a combined total of nearly $650 million worldwide in addition to attracting glowing reviews. Released in 2018,A Quiet Placegrossed over $340 million against a reported budget of $17 million.A Quiet Place: Part IIwas significantly delayed by the pandemic, after being set for release in March 2020. It eventually debuted in May 2021, grossing nearly $300 million worldwide against a reported budget of around $55 million. While horror remains a popular genre, PG-rated live-action tent-poles aren’t as common as they used to be; the most recent PG hits are either entirely animated or live-action remakes of animated hits.
IFfollows the adventures of a young girl and her neighbor, who are both able to interact with their imaginary friends. Also featuring the voices ofSteve Carell,Phoebe Waller-Bridge,Louis Gossett Jr.,Awkwafina,Emily Blunt,George Clooney,Matt Damon,and others, the movie is now playing in theaters. Stay tuned to Collider for more updates.
A young girl who goes through a difficult experience begins to see everyone’s imaginary friends who have been left behind as their real-life friends have grown up.
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