Taylor Swift’s concert film,The Eras Tour,has already broken records with more than $37 million in presales from AMC, Regal, and Cinemark in its first 24 hours. That’s not to say demand has let up, far from it, however. The concert film isn’t just showcasing her record-breaking stadium tour, its also making waves not only in the world of music but also at the theatrical box office.It has already raked in an astounding $26 million in presale ticket sales, establishing a new single-day record for AMC Theatres, the official distributor of the film and the largest cinema chain globally.
Due to the early and unprecedented demand, industry experts are speculating that this film has the potential to generate over$100 million in its opening, a remarkable feat for this genre of movie,assisted by the fact it’s scaring off other moviesfrom the same release window. In fact, only five films this year—namelyBarbie, The Super Mario Bros. Movie, Guardians of the Galaxy Vol. 3, Spider-Man: Across the Spider-VerseandAnt-Man and the Wasp: Quantumaniahave managed to breach the triple-digit mark in their debut weekends.
To keep up with demand, Cinemark is going all in to verify thatSwifties are being given the best possible opportunity to see the moviewith as many of their friends as possible, as they are offering moviegoers a chance to rent out auditoriums to watch the filmed version of the show. Dubbing the shows as “Private Swiftie Parties”, fans can hire out their own auditoriums that can accommodate up to 40 people at a cost of $800 (plus taxes and fees). While that might sound very expensive, have a quick look on StubHub and suddenly $20 per person is the deal of a lifetime.
The Ultimate Concert Film Experience
Wanda Gierhart Fearing, Cinemark’s chief marketing and content officer, offered the following remarks when touting the offer:
“We are excited to offer fans the ultimate ‘Taylor Swift: The Eras Tour’ concert film VIP experience in their own private Cinemark auditorium. We are wonderstruck by this event’s sensational ticket sales and are thrilled to add a new era to our fan-favorite Private Watch Parties with our Private Swiftie Parties. Our larger-than-life screens and captivating surround sound deliver a most enchanting environment to sing and dance along with friends and family to the concert of the decade.”
Tickets forTaylor Swift: The Eras Tourare available in traditionally Taylor Swift-coded prices, $19.89 for adults and $13.13 for everybody else. You can book your Private Swiftie Party to see the concert movievia this link.
